The partnership is the merchant’s
The signup lives on consumerhelpline.gov.in. The merchant creates the account, submits the company details, and answers on the NCH portal. Installing this software does not make the store a partner.
From 1 January 2027 the store is expected to join the National Consumer Helpline convergence programme. The merchant signs up on the government site. ecompliance does not file that form. We give one address, the store’s slug at in.ecompliance.in, and the merchant attaches it as the SPOC email.
The signup lives on consumerhelpline.gov.in. The merchant creates the account, submits the company details, and answers on the NCH portal. Installing this software does not make the store a partner.
Mail sent to {slug}@in.ecompliance.in arrives on the complaint desk as a ticket. That is the address to attach as the SPOC. The desk already acknowledges a complaint within 48 hours.
An alert that lands in the desk is for the merchant to see. The reply to the consumer, on the NCH portal, is still the merchant’s job.
Go to consumerhelpline.gov.in/public/convergenceprogram and complete the company signup with the store’s own legal name and officer.
On the grievance tab, copy {slug}@in.ecompliance.in. Paste it where the NCH form asks for the SPOC email.
Mail to that address becomes a ticket, with the 48-hour acknowledgement clock. The merchant still replies inside the NCH portal.